Assets
Assets are reusable media or content items in Content Lion. Everything from images to structured content managed centrally to power consistent, scalable content across channels.
What is an Asset?
In Content Lion, assets are the building blocks of your content system. They live in the Assets UI and include everything from standalone media files to structured content items.
At a high level, an Asset is either:
1️⃣ Digital Content Items - images, videos, PDFs, audio files, etc. (read more…)
2️⃣ Content Items - structured content made up of digital assets + data fields, based on a defined Content Type. (read more…)
Whether simple or complex, all assets are managed and delivered from the same centralized place.
Asset Types: Digital Content vs. Content Items
❓ Is digital content the same as an asset?
Not quite — but it is one kind of asset.
In Content Lion, there are two primary types of assets:
Type | Definition |
Digital Content | A media file like an image, video, document, or audio clip. |
Content Item | A structured asset that combines digital media with fields defined by a content type (like title, description, CTA, etc.). |
When you fill out a content type with data and save it, you create a content item asset — a reusable unit of content built for pages, campaigns, or API delivery.
How Assets Work
Every asset in Content Lion is created with a purpose and can be used across many channels. Whether you're creating a homepage banner or a downloadable guide, assets help power:
- Educate – Tutorials, guides, FAQs
- Entertain – Media for engagement and social sharing
- Persuade – Calls to action, testimonials, marketing visuals
- Convert – Assets that drive purchases or signups
Assets can be versioned, categorized (taxonomy), and reused across multiple sites, saving time and ensuring consistency.
Asset Best Practices
- Use clear, reusable file names
- Instead of:
firstsite-hero-image-skydiving.png - Use:
Skydiving-banner-1200x600.png
- Add Metadata and add channels on upload
- Helps with search, filtering, and reusability
- Avoid duplication
- Reuse assets instead of uploading multiple copies.
- Group by taxonomy, channel, content type or site
- Keep things tidy and findable
What is a Content Type
Content Types are the templates that define how structured content items work. Let’s dive into how they’re built, where they’re used, and how they power content reuse. ➡️ Coming up next