Digital Content Items
Digital Content Items such as images videos and documents are central to your content Content Lion stores tags versions and delivers them quickly via CDN ensuring consistency optimization and scalability across all channels.
🗂️ What is Digital Content Item?
Digital content items are the media and files your team uses to power content across channels powering websites, emails, apps, storefronts, campaigns, and more.
In Content Lion, digital content include everything primarily talking about media files
- 🖼️ Images –
PNG,JPG,SVG,WEBP
- 🎥 Audio & Video –
MP4,MP3,WebM
- 📄 Documents –
PDF,DOCX,XLSX

Think of digital contentlike the ingredients in a recipe. Whether you're baking a landing page, ad, or campaign, these are your base materials.
🏗️ Key Concepts of Digital Content Items
Digital content items in Content Lion are:
- Designed for reuse – across pages, campaigns, and products
- Organized by type – like images, documents, or video
- Stored with rules – so they’re approved, accessible, and always on brand
- Delivered globally – via a lightning-fast CDN for instant performance
These are the building blocks like images used in hero banners, logos, thumbnails, icons, downloadable PDFs, etc.
🧩 How Digital contentWork
When you upload a file, Content Lion turns it into a managed asset. That means:
- It’s stored in a central asset repository
- Tagged and categorized (with taxonomy support)
- Can be embedded into pages, templates, or any content block
- Versioning, previews, and automated renditions
- Served globally through the built-in Content Delivery Network
🔍 A Closer Look at a Digital Content
All digital assets, along with content items are managed through the Asset UI in Content Lion.
Where to Find It - Navigate to the Asset page in the main interface to access everything from images and videos to documents and content items.


Asset Detail View - Here’s an up-close view of a digital asset in the interface. You’ll see:
- 🖼️ Thumbnail Preview
- 🖊️ Name and File Type
- 📄 Version Status – Draft or Published
- 🕒 Date & Time Added
- 🔁 Version History
⚙️ The Digital Content Lifecycle
- Upload – Add your file via drag-and-drop
- Enrich – Add metadata, tags, and taxonomy
- Review – Approve through workflow or permissions
- Publish – Use in pages, entries, or multiple sites
- Retire – Unpublish, archive, or replace with a new version
We'll dive deeper into each of these steps—including walkthroughs and how-to’s in upcoming sections.
✖️ What Digital Content Items Are Not
Not content items – Like blog posts or form entries
Not templates or pages – Though content are used in them
Not just storage – They’re structured, searchable, reusable media
⏩ Summary
Type | Formats | Use Cases |
🖼️ Images | JPG, PNG, SVG, WEBP | Hero banners, thumbnails, logos |
📄 Documents | PDF, DOCX, XLSX | Downloadable, forms, guides |
🎥 Video | MP4, WebM | Explainers, welcome videos |
🔊 Audio | MP3, WAV | Podcasts, animal soundscapes |